Because I’m a Londoner

Because I’m a Londoner is a citywide campaign to kickstart London’s economy and encourage people to get behind their local businesses.

Because I'm a Londoner

Supporting your business

The Because I’m a Londoner campaign will inspire a recovery in consumer spending in London, by encouraging Londoners to rediscover their neighbourhoods and support local businesses.

The campaign helps Londoners to feel confident that going out and spending locally – when businesses are able to open – is safe and will be a great experience. It’ll show that, for those who can, spending locally is a way to support other Londoners and stand in solidarity with the city.

By taking part in the Because I’m a Londoner campaign, you’ll be part of a citywide effort to inspire Londoners to shop safely and responsibly at local businesses, like yours.

Get involved today

Find out more about the campaign and sign up for free-to-use downloadable assets, from videos and images to social media posts, as well as ongoing campaign activations and more tools to promote your business.

By joining, we are all playing our part in kickstarting London’s economy alongside the Mayor of London, Transport for London, local councils, London business bodies as well as hundreds of businesses like yours.

By coming together, this campaign will be seen by as many Londoners as possible and help businesses across the city to recover.

Get started

Get involved and share what you love about your local area and your business.

  • Use the #BecauseImALondoner hashtag to join in a social conversation and tell stories about your business, your customers, your employees and your neighbourhood – share the love for your local area, what it means to be a Londoner and your positive London stories!
  • Style your assets in the Because I’m a Londoner campaign identity when joining in with the social conversation.
  • Inspire others to tell their stories across their own channels using the campaign hashtag, from your employees, customers and friends, to more business owners and Londoners.

Who is behind the campaign?

Bringing together London’s businesses, cultural organisations and city authorities, the London Alliance is led by London & Partners, the international trade, investment and promotion agency for London, and supported by the Mayor of London, Transport for London and London Councils and activated through the Because I’m a Londoner
campaign.

The London Alliance is open to any London business that wants to use the campaign or support it: londonandpartners.com/JoinAlliance

By taking part in the Because I’m a Londoner campaign, you’ll be part of a citywide effort to inspire Londoners to shop safely and responsibly at local businesses, like yours.