Case Studies

We've been speaking to some of London's growing businesses to understand what has helped them succeed.


Cucumber Clothing

  Cucumber Clothing is a 100% British made luxury clothing and nightwear brand for women, catering for sizes 8-20, using a revolutionary intelligent fabric that keeps consumers looking and feeling cool. Made in London, the clothing company was founded in 2017 by Eileen Willett and Nancy Zeffman, having recognised the need for stylish, sustainable sleepwear […]

One Dear World

  “My advice for anyone starting their own business is to do their own research.”  – Winnie Mak, co-founder of multi-cultural ragdoll company, One Dear World.     Living in London, Hong Kong-born Winnie and her French-Greek husband, Rafael found inspiration for their company through their young son.   While at a playgroup session, Winnie […]


  “One of the main benefits of going to as many events as possible is the amazing people that you meet. I think it’s only positive things that can come from broadening your network.” – Solveiga Pakštaitė – Founder of Mimica     Since winning the Mayor’s Entrepreneur Awards in 2015, Mimica has come very far. […]

House of Greenland

Agathe Cury and Martin de Fleurian set up House of Greenland, a creative video agency, from their living room in early 2015. For the first few months, full timers and freelancers had to come to their place to work, which made the sofas quite crowded. Since then, they have moved to a rented office, employ […]

Grub Club

We last met Grub Club when they featured in the Growth Hub success story videos in 2015. At that point, they were based in a co-working space in King’s Cross, and had recently run a successful crowdfunding campaign. We revisited them over a year later at their new office in the Collective Temperance Hospital to […]

Alex Monroe Ltd

  “Ignore exporting at your peril” … the wise words of Alex Monroe, founder and CEO of London based business – Alex Monroe Ltd.     Taking inspiration from the blooming Suffolk countryside, Alex crafted his first piece in 1987, since then the business has blossomed into a thriving enterprise employing over 50 skilled individuals […]