Since Andrew Richie’s first design concept in 1975 Brompton has gone from strength to strength in the bicycle manufacturing industry and has become one of the sector’s most iconic products, not just in London but worldwide. We met their CEO, Will Butler-Adams, for a chat at their new factory in Greenford, west London.
Despite all their success Brompton have faced difficulty. Around 4 years ago after having been based across four different sites Brompton decided it was time to relocate to a larger premises. The decision was made to enable them to incorporate all their manufacturing elements such as painting and wheel building under one roof.
They started looking for new premises across the UK but were keen to stay in London due to the access to staff and skills as well as supporting their brand – Brompton being an area in west London.
The benefits the move has had on the company are visible, Will says it has enabled better communications and improved efficiency and productivity for the company thanks to having everything they need in one facility. It has also helped manage their expenditure by saving on transport costs between the four factories.