Tomorrow’s Market

Tomorrow’s Market is a new and innovative business support programme that aims to nurture a new generation of market traders – people that are currently working from home, in pop-ups or online and have a unique product or service that they sell.  The programme aims to support new market traders to grow their businesses, to reach new customers and audiences and to work with experienced traders and business experts to take the next step to elevate their success.

Market trading is low cost, no boss and high return – we’re giving 15 ambitious Londoner’s the chance to turn clever ideas into successful businesses, and in doing so we will breathe new life into markets across London.

Tomorrow’s Market is a collaborative programme funded by the London Economic Action Partnership (LEAP) and supported by the Mayor of London. The programme forms part of LEAP and the Mayor’s ‘London Growth Hub’ business support initiative, which aims to help London’s entrepreneurs and small businesses to start, sustain and grow. The idea was initially put forward by the markets sector and taken forward by the Mayor’s new Markets Board which has been established to explore key challenges markets face, the breadth of value they offer, and opportunities to improve their long-term sustainability and social impact.

This project will be delivered on behalf of the London Growth Hub by art and design collective, Something and Son.


Tomorrow’s Market’s mission is to breathe new life into and build on the heritage of London’s traditional markets. Markets serve the basic needs of the community and provide food, spices, clothing, electronics and household goods and specialised offers, including those selling antiques, vintage, bric-a-brac and where trade is focused on specific commodities, but markets rarely draw outside the lines or offer something new to the consumer.

Tomorrow’s Market will introduce fresh talent and presents new ways to update and revive old traditions.  It provides a platform for presenting new market trades including produce, services and products. Tomorrow’s Market’s will shine a spotlight onto London’s world-renowned markets, with the aim of kick-starting a market revolution that benefits all traders.

What we do

Tomorrow’s Market provides resources for new and growing independent businesses to trade in London street markets.

We will provide business support, practical and skills training, mentoring for at least 15 traders each year, with active practical training onsite, within iconic London markets throughout the city. We will also provide inspirational talks and a supportive network. We will match new traders with season traders with years of experience, to help new traders by providing in depth and hands on business and marketing training.

We will also provide a range of online resources for new traders. Stay tuned to our website to find testimonials, insider tips, traders’ blog, our online shop, the trader finder, market maps, and available pitch postings.


Businesses participating in the programme will be agents of change, fostering a new wave of Market traders and starting a movement to reinvigorate London’s markets. We’ll nurture independent businesses that represent the diverse innovative, creative nature of London, and elevate the city’s position as a thriving leading global city. Tomorrow’s Traders are makers, bakers, tinkers, tailors, wheelers and dealers, dreamers, movers and shakers – and pioneers of industries that will have started off from humble beginnings.


Tomorrow’s Market is a 2-year pilot programme that aims to become sustainable in the long term. Beyond the two-year programme we are seeking funding and support to roll it forward. Working with partners, we will collectively seek funds to build a legacy that will sustain London’s markets for years to come. We will work with partners on a fundraising plan to secure funds from charitable, public and private sources to support new market trade enterprise. The Tomorrow’s Market programme has the ability to provide low risk, high gain opportunities for those on low income or without access to investment funds, and so we believe that this will make this project an attractive proposition for inward investment.

Our aim is that the businesses that benefit from the launch programme, will become advocates and mentors for future Tomorrow’s Market business support programmes. This will enable the creation of a network of traders to take the Tomorrow’s market movement forward.


London Economic Action Partnership

Supported by the Mayor of London & the London’s Market Board

Delivery Partners

Something & Son Ltd

Create Jobs