In this masterclass, attendees will learn how to use the right analytics to grow your business, motivate your team, and communicate a story to stakeholders using hard numbers. It will cover: How to apply a measurement planning approach for your business The role of data, metrics and KPIs in digital marketing The difference between vanity, leading, diagnostic and business performance metrics How to use metrics to tell a ‘story’ to investors, team members and customers Favourite

This workshop will provide an overview of the media capabilities of iPhone and smartphones. It will cover: Mobile video types that can work for you Video for mobile specific equipment Essential mobile video editing apps Subject framing and popular shots Basic filming techniques Mobile editing techniques Favourite

This event will include a debate about the future of the marketing profession with a panel of industry and academic experts. Favourite

This workshop is for those who manage, or help to manage, email marketing programs and are looking to boost their outreach. It will cover how you can improve the response from email lists by covering general best practices that are applicable to all email marketing programs. Favourite

This workshop will explain the first steps to begin monetising your display advertising. It will cover essential terms for understanding digital advertising, which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. Favourite

Come along to this workshop to find out how to use the right analytics to grow your business, motivate your team and communicate a coherent story to stakeholders using hard numbers. It will cover: How to apply a measurement planning approach for your business The role of data, metrics and KPIs in digital marketing The differences between vanity, leading, diagnostic and business performance metrics How to use your numbers to tell a great ‘story’ to investors, team members and customers…

In this three-part workshop, you will learn how to take full advantage of the Google Analytics platform. It will cover how to set up and manage your account; increase the quality of the data you collect; and how to use the reports to gain insights into your customers and marketing campaigns. Favourite

Come along to this workshop to discover tips and strategies on how to devise your brand and marketing strategy. It will also explain what digital channels are available, how to use them, and how to track and analyse your marketing efforts with data-driven decisions. Favourite

This introductory workshop is ideal for brands that want to improve their video production on a budget. It will cover: Common video mistakes Video types that are right for your brand/business Lighting Equipment for your project Tips to produce higher quality video Post-production final touches Favourite

In this workshop, you will learn the essential elements of a successful infographic and how to turn raw data into a clear visual story. It will cover: The elements that make an infographic effective How to create infographics quickly using a toolkit of online resources The difference between infographics and data visualisation Free online tools available to help create infographics Favourite

This workshop will help you identify your passions, your long-term goals and how to build your unique brand, and how to promote your brand online. It will cover: The importance of personal branding The impact of personal branding How to build a powerful and impressive online presence so opportunities start to find you Favourite

In this workshop, you will learn how to use different types of content to tell a story, increase engagement with your content, and repurpose your content for different channels. Favourite

Come along to this workshop to learn how to clearly define your brand’s mission, product or service through a series of writing exercises. It will cover: The role of written copy for tech companies How to determine the right message How to write copy for tech companies in a clear, simple way How to apply a message across different types of communications The basics of writing copy for pitches, websites, videos, press releases and ad campaigns Favourite

This workshop will introduce a multidisciplinary approach to customer journey mapping research, design and implementation. Attendees will leave with the tools and knowledge to successfully employ customer journey mapping in product and service design, marketing and business design. Favourite

Come along to this interactive workshop to find out the eight-step formula to help you tell more powerful stories in order to attract more customers. Favourite

This workshop will introduce ethical ways you can grow your mailing list and revitalise your email marketing strategy without breaking data protection law or overwhelming people. It will cover: How your subscribers behave online Some ready email copies that will get customers excited about your product How to build a loyal customer base How to prepare for the introduction of the General Data Protection Regulation Favourite

This workshop will provide an overview of all things marketing. It will cover how marketing has evolved; common marketing channels; the marketing jargon you often hear; and resources to take your learning further. Favourite

This introductory workshop will explain how email marketing strategies can be used to promote and grow your business. It will cover: Customer segmentation List management and growth ideas Data protection legislation Contact strategies for various email programmes Favourite

The ‘Advanced Topics in Blogging’ workshop will cover: Methods for optimising blogs for the best user experience and SEO How to build sustainable high-volume traffic How to earn income from your blog Favourite

This workshop will explain how to take full advantage of the Google Analytics platform. It will cover how to set up and manage your account; increase the quality of the data you collect; and how to use the reports to gain insights into your customers and marketing campaigns. Favourite

Come along to this workshop to find out how to use Google AdWords to grow your business. It will cover: An introduction to Google AdWords Search and display User acquisition using AdWords Favourite

This workshop will explain the essential elements of a successful infographic and how to turn raw data into a clear visual story. It will cover: The elements that make an infographic effective How to create infographics quickly using online resources The differences between infographics and data visualisation Free online tools available to create infographics Favourite

This workshop will provide attendees with a toolkit to create, maintain, promote and drive traffic to their blog. Favourite

This class is designed for any brands that want to improve their video production on a budget. It will cover: Video types that are right for your brand/business Common video mistakes Lighting basics Equipment for your projects Tips to produce higher quality video Favourite

This interactive workshop will introduce the aspects of launching a podcast. It will cover: What equipment you’ll need What software to use to edit your podcast Selecting an online platform to host your podcast How to create relevant show notes How to prepare for interviews with guests Favourite

This workshop will teach you how to clearly define your brand’s mission, product or service through a series of writing exercises. It will cover: The role of written copy for tech firms How to determine the right message How to write copy for tech firms in a clear, simple way How to apply a message across different types of communications The basics of copyrighting for pitches, websites, videos, press releases and ad campaign Favourite

This workshop will explain how to take full advantage of the Google Analytics platform. It will cover how to set up and manage your account; increase the quality of the data you collect; and how to use reports to gain insights into your customers and marketing campaigns. Favourite